This presentation shares some thoughts and experience on how you can apply design principles to software development, whether you work in a waterfall- or agile way, to be able to create products that people will love as there are far too many mediocre half-baked products out in the market today.
The most important aspect to consider in the world of digital products: Knowing your users, understanding their needs (and wants) and solving their problems will make or break your solution.
Video producer: http://uxsouthafrica.com/