This talk will provide you with a proven process for how to prioritize a backlog for profit. It will debunk the mistaken theory that you can prioritize a backlog for ROI and provide concrete examples of how to structure backlogs and releases to ensure that while you’re providing business value to your customers, they’re equally motivated to recognize this business value and put more money back into your product. It will teach value exchange models (how your customers exchange money for value) and profit engines (how you make more money for providing more value) so that you can continue to practice Agile for a long time.
